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Dynamics 365 Marketing

Turn prospects into business relationships

Engage with customers one on one, create seamless lead generation, strengthen your marketing capabilities and expand your sales opportunity with Dynamics Marketing. Personalized multi-channel journeys using right channel to create rewarding relationships.
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Core marketing

Email marketing, customer journeys, behavior tracking, lead scoring, marketing pages and more.

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Event management

Organize and promote in-person or webinar events, which include an online portal that attendees can use to review the event schedule and speakers and to register for the event.

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Dynamics 365 Customer Voice

Create online surveys and analyze the results. Available separately as an add-on for other Dynamics 365 products.

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Dynamics 365 Connector for LinkedIn Lead Gen Forms

Email marketing, customer journeys, behavior tracking, lead scoring, marketing pages and more.

Dynamics 365 Marketing turns prospects into business relationships

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Create and nurture more sales-ready leads

You can run targeted, multi-channel campaigns that attract the right prospects. Gain the ability to create campaign assets quickly. Nurture leads by personalizing each customer’s journey to generate more sales-ready prospects.  

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Make smarter decisions

You can improve automated marketing performance with AI-driven insights, lead scoring, and custom dashboards. Target the right audience using Dynamics 365 Customer Insights. 

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Align sales and marketing

Strengthen business relationship when you create seamless customer experiences. Marketing automation, shared data, and connected processes integrate seamlessly with Dynamics 365 Sales to create a single, unified view of prospects.  

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Grow with adaptable platform

Dynamics 365 Marketing is an adaptable platform. Personalize and extend the capabilities of your app by connecting it with the apps and services you already use.  Automate processes with either built-in workflows or create new ones with Microsoft Flow. 

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Design attractive and effective messages for email marketing campaigns

Email is a key component of most online marketing campaigns. Use the drag-and-drop marketing-email designer to create attractive messages quickly, based on professional, customizable templates.

Use marketing pages to interact with contacts online

Create and publish professional-looking landing pages to capture website visitors as contacts or leads.

Create automated, interactive customer journeys

Customer journey orchestration lets marketers create multiple-step, multichannel marketing campaigns that target a specific segment, deliver marketing email messages, respond to contact interactions, launch Dynamics 365 workflows and more.

Create custom channels for customer journeys

Beyond the out-of-the-box channels provided in customer journeys, you can create custom channels to extend the marketing capabilities in Dynamics 365 Marketing.

Plan, promote, and manage marketing events and webinars

Live events and webinars are often a vital sales-and-marketing channel, but they can be complex to arrange, Execute and follow up on.

Generate, score, and qualify leads for sales

As a marketer, your primary goals are to generate demand, identify sales prospects and forward the best prospects as leads for sales people to follow up with. Dynamics 365 supports this process from discovery all the way to close.

Connect to LinkedIn to import promising new leads straight into Dynamics 365

Bring your LinkedIn leads into Dynamics 365 for follow-up and nurturing.

Want to know more about the Dynamics market?

Dynamics 365 for Marketing and Sales share the same platform, making it possible to share data and collaborate.

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